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26 August 2019

About the first World influencers congress

The I World influencers congress in Tashkent gathered famous foreign bloggers, photographers, filmmakers, media personalities and trendsetters.

Over 100 world-class influencers from 40 countries of the world participate in the congress. The number of subscribers who have arrived in Uzbekistan is more than 150 million people on world social networking platforms such as Instagram, Facebook, and others, as well as video hosting Youtube. Accordingly, the total number of views of materials published on these platforms is more than 10 billion units.

An event of this scale is being held in our country for the first time and will last from August 22 to 27. To meet colleagues, exchange ideas and working methods and, of course, get acquainted with sunny Uzbekistan.

On August 23, 2019, the congress opened at the Hyatt Regency Tashkent hotel, where participants made presentations and participated in panel discussions.
The discussions discussed the modern possibilities of branding and promotion, the diversity of media in the tourism sector, the role of influencers in targeted marketing. Congress participants talked about their experience in the media field, working with certain brands and shared their experience in the areas.

For the congress participants, meetings were organized in the new Business 2 Influencer format. The congress ended with the ceremony of awarding the best participants. Further, the forum participants will go on a tour of Uzbekistan to get acquainted with the historical, cultural and natural wealth of the country.